Last week, from November 14-18, the ADRA Asia Regional Office hosted a region-wide Communications workshop in Bangkok, Thailand. The workshop was attended by representatives from 13 of the 17 country offices in Asia. The topics are fundraising, social media engagement, photography and videography, and were led by ADRA International’s Head of Marketing & Development, Jennifer Tyner, and Senior Director of Marketing & Communications, Natan Vigna.
A total of 21 participants attended the workshop from ADRA Cambodia, ADRA Hong Kong, ADRA India, ADRA Indonesia, ADRA Japan, ADRA Laos, ADRA Mongolia, ADRA Myanmar, ADRA Nepal, ADRA Philippines, ADRA Sri Lanka, ADRA Thailand and ADRA Timor-Leste.
The participants were excited to know more about how they can use social media engagement for fundraising. Learned a lot about how to plan digital marketing strategies, making good content for social media posts and improving their photography and videography skills. They also enjoyed meeting their colleagues from the Asia Region, exchanging knowledge and experiences.
The workshop met with positive feedback and will continue with follow-up virtual training in 2023.